Today we will learn about neuromarketing, a practice that studies and predicts the behavior and reactions generated by marketing actions and that can help in the application of certain techniques to attract sales.

What is it useful for?
Between 80% and 95% of purchase decisions are unconscious, so this type of research applied to marketing provides information on how the brain responds to advertising or communication stimuli, and then makes market decisions based on it.
We share some tips that you can include into your website to achieve greater conversions and retain customers:

1- Generate closeness and accessibility
● Create simple, easy-to-understand designs. The brain takes less time to process what is simple and perceives better what is close or familiar. Therefore, the rule is to create simple and easy to understand designs. The simpler your website looks, the more retention ability it will have for users.

● Use images: 50% of the brain’s capacity is focused on the visual, so neuromarketing recommends the use of images and infographics as they are very attractive to people.
If you use images with human figures, make sure that people’s eyes are directed towards the point of interest of what you want to highlight, for example, your product or service

2- Provide confidence and calm
● Incorporate testimonials and brands that have chosen you. How many times, before buying a product, have you read the testimonials of other buyers? This is called “the halo effect”. Positive consumer opinions generate the peace of mind and confidence that a potential customer needs to make the decision and purchase a service or product. The same thing happens when you mention companies that are already your customers: the brain says “if this company trusts this service, I can do it too”.

● Certifications and awards. If your product has received any awards or complies with certain certifications, remember to include it because it works as a guarantee of trust.

3- Call to action: Take advantage of the offer!
● Use boosters: add to your product description phrases such as “best-selling product”, “recommended”, “best price-quality”, “x people have already bought it”. This orientation on a certain product makes it easier for a customer to be prepared to consume that product, among others.

● Generate the urgency or shortage effect: before the possibility of missing an opportunity, the brain understands that it needs to act quickly. Therefore, marketing actions that generate urgency or shortage are still very effective.
Tags such as “Sold out” or “Only 1 left in stock” are triggers that tell the brain to take advantage of limited time offers.

Finally, we recommend you to put into practice the A/B tests, in which you can create different versions of a landing page or communication piece, applying minimum changes between them (colors, elements, images and contents), and test which one generates more interest in consumers and their sales.

Remember that always knowing your consumers and their behavior is key to making decisions.