The endless race of digital transformation predicts that this trend will increase and that the development of apps as an integrated part of business models is a very profitable decision.

As of January 2020, more than 5.19 billion people worldwide have reported having at least one mobile device and in the United States, the average internet usage per user is at least 6 hours and 42 minutes a day.

Let’s see why investing in your business app is a good decision:

1- Getting brand awareness
Developing your own business app will allow you to relate your brand with an innovative and avant-garde concept:

● With your audience: connecting directly with them through their mobile phone (without the need of other websites or servers) will set your brand closer and directly to your customers. In addition, by being on Google Play and AppleStore, you will have the possibility of attracting new leads globally with interests related to your product or service.

● With your competitors: taking the initiative will make you one of the first in your industry to launch an app gaining exposure, immediacy and innovation.

2- Building a direct marketing channel Using your app to sell, promote and manage your products and services is a real asset since the connection, as we mentioned, is direct with the consumer and more effective for conversions.

Take advantage of the notifications to send special promotions and discounts customized according to the user’s location. This also allows you to attract and keep your customers.

In addition, apps with customization consolidate the humanization of the brand.

3- Improve the quality of customer service
Applications can integrate artificial intelligence to provide answers to frequently asked questions.
This user experience will allow the consumer to interact with your business at any time and from anywhere, and this is a great added value for them.

Now, how could you make your app successful?

1- It must be customer-centric:
Regardless of the industry you are in, remember that your app must satisfy a real need. At the end of the day, the goal is to make life easier for your audience, therefore, excellent support, browsability and convenience are essential.

2- Optimized compatibility and performance:
Ensure that your app is fully compatible with the most popular mobile platforms. It is key to provide the best user interface experience, working without errors and consuming the minimum possible amount of battery and data.

3- Simple design:
minimalism is a trend in app aesthetics. In addition to serving a visual refreshing function, it also helps to the flowing of the user experience.

Finally, remember to make an exhaustive analysis of the market before creating an app, to detect needs and to plan how it will be monitored over time. Periodic updates are essential for improving usage.