Before choosing your network, remember 3 key points:

1. You don’t need to be in all of them, just choose the ones that suit your business.
2. Define your business objective and focus on it when creating content: do you want to increase your sales, generate traffic to your website, create brand exposure?
3. Research your audience: which social networks do they choose the most? How do they interact with company profiles in similar industries?

Let’s get started!

Facebook:
● It is the leading social network with the largest number of active users globally (2,498 million in April 2020). However, the trend is that young people are beginning to prefer other trendy social networks.
● It is ideal to create community between a brand and its followers, gain visibility, generate traffic to your website or e-commerce. In addition, the metrics it provides are substantial to evaluate the engagement of the content.
● Recommended for: any business that offers its products and services through it.

YouTube:
● It is the second largest information search engine globally (after Google). Videos are attractive to offer and show products and services.
● It is ideal for the creation of tutorials and entertaining content that generates customer loyalty. Here, you can position yourself as an expert in your business and, in addition, make your channel profitable.
● Recommended for: consultants and expert specialists of all kinds, audiovisual creators and schools.

Instagram:
● It’s trendy, it’s preferred by young people and the adult public is beginning to choose it. In the US, 56% of its audience is female (January, 2020).
● It is very powerful for selling products and if you want to humanize your brand. The key is to generate visually appealing images and short videos of great impact.
● Recommended for: any type of business whose target is women and/or is between 18 and 35 years old. The most favored industries are fashion, health, beauty, decoration, gastronomy and entertainment.

Twitter:
● Users choose it to express opinions and share news, technical information and ask questions. Unlike Instagram, the audience in the US is mostly male (56%).
● It is useful for easy interaction, answering queries, promoting new products and websites. However, remember that there is a limit to the number of characters per post.
● Recommended for: companies that provide consulting services, training and professional and corporate development.

LinkedIn:
● It is the professional platform par excellence; this is where you should definitely be if you have a company.
● It’s functional if your goal is to generate sales leads. Its impact is less massive than in other networks, but very effective if your company is B2B.
● Recommended for: businesses that sell specialized products or services for the corporate or professional market.

Finally, remember that social networking is effective, but needs consistency and resources. If you cannot do it yourself, it will always be more convenient to outsource your management to professionals who will make your business grow.