This way, adapting your strategy to current times will not only allow you to overcome the current crisis but will also create a positive impact in the future.

In fact, if you are not yet generating sales in your online store – or at least not the ones you expected in your annual planning – the connection you generate with potential customers today will open the doors for you to close sales when those customers are in a more favorable position to do so.

Let’s see some ideas:

● Keep in touch: share how you are taking care of products, your new way of working and what your hygiene protocol is for shipping products. It is also important to share stories of the people who are part of your brand. Who is behind the production or service chain? How are you organizing yourself? This is the way to generate proximity and trust.

● Be cooperative and give selflessly: how would you like your favorite brand to be by your side at this time? What can you offer for free? There are companies giving courses and products for free to build a stronger connection with their consumers. For instance, you can create downloadable e-books, record podcasts positioning yourself as a specialist in your area or provide advice at promotional prices.

● Be transparent: your shipments may be delayed so it is important to keep clear the expectations of those who buy from you.

● Offer an excellent customer service: it is time to expand your channels of attention to be present and answer all the questions. Respond quickly to the queries received, take advantage that your customer is interested in your proposal.

● Interact with your followers in social networks: generate content where your customers can give their opinion and contribute by being part of the evolution of your business. Testimonials and feedback will bring you closer to solve their concerns and to adapt your product or service.

● Invest in advertising: Once you have your content strategy, invest in advertising to better reach your audience: email marketing campaigns, Instagram and Facebook Ads are strongly effective with a good strategy. If you don’t know how to do it, don’t hesitate to contact a professional who can guide you through this stage.

Although this scenario is challenging, there is a variety of resources provided by technology so that, even in contexts of economic recession, we can stay active, reinvent ourselves and keep moving forward.