What is SEO?
It is a digital marketing tool whose acronym means “Search Engine Optimization” and consists of a set of techniques that, implemented strategically, help your site to stand out from the competition and appear, progressively, in the top positions of the search engines.

These techniques are recognized for achieving traffic to the sites in an “organic” way, that is, with no payment. Although the results of their implementation are not immediate, after a few months, they can bring very beneficial results.

Here are some tips for your online store:

● Research the keywords
Knowing your ideal customer is fundamental to bring them what they need. This exhaustive research of keywords implies knowing exactly how your customer “names” and searches the web for your products.

Thus, you will only have to name the products of your online store and categories thinking about how users look for what you offer, and add in the descriptions all those details such as material, measurements and sizes that are useful content for the consumer.

● Create relevant content
Google’s algorithm rewards valuable content. A good practice for attracting readers and potential consumers is to include a Blog: through SEO-optimized writing, you can create unique articles with additional keywords that have no place on your website.
You can also include a FAQ section where the user can find answers to all the questions before making a purchase, it is also a way to optimize your e-commerce.

● Optimize your site’s architecture
The navigability of your site should be simple, intuitive and fast. What would you need, as a user, to make a purchase? Provide an easy and accessible way to understand your site and gives them the confidence to achieve conversion.

● Choose your domain strategically
Even if you are tempted to include your fantasy name in your online store domain, always prefer to include your product name.
It is worth mentioning that short domains tend to have better positioning than long ones.

● Avoid duplicate content and correct possible errors
If your content (product names or descriptions) appears in more than one web address, this will negatively affect the positioning of your site since search engines will not know which page to show first.
Also, it is vital that you track your entire site and correct any errors from incorrect links, duplicate pages or missing product information or descriptions.

Finally, remember that optimizing a website to gain greater visibility is a time-consuming effort of research and implementation of improvements. So, if it is within your possibilities, delegate these tasks to specialists. It will be a very profitable investment with excellent results.