Follow these tips and experience good results:

● Write irresistible subjects
We get hundreds of emails a day, so email subjects should be highlighted. Choose short, creative phrases that intrigue the reader.
Remember that this sentence should be no longer than 50 characters so it can be displayed correctly on all devices.
For example, to capture attention, you can appeal to the sense of urgency with some limited time discount.

● Clean and optimized designs
You know, “less is more.” The piece must be clear, with a simple structure and not overloaded.
As for the content, write short paragraphs with highlighted key words and a good choice of texts.
If you add images, make sure they are good quality ones, in proportion and optimized for fast downloading to any device.

● A personal and close tone
Mail is an excellent channel to show your creativity, closeness and to interact with your subscribers.
You can even create a unique and personal way of interaction, don’t be afraid to use pleasant and informal tones.
If possible, include the subscriber’s name at the beginning of the email for immediate empathy.

● Segment
One of the benefits of email marketing is to create campaigns that are especially targeted to an audience that really desires to receive your content.
Therefore, create personalized messages according to age, gender, purchasing behavior and other aspects that allow you to reach your audience with relevant content, and thus avoid unsubscriptions.

● Analyze and know who is in your database
A good practice is to keep your database up to date and as accurate as possible.
So, you might not only check that the data is correct, but also get to know the interests and behaviour of the users, through short surveys and communication actions.
This will allow you to generate specific lists according to the objectives you have set out to achieve.

● Provide resources of interest
In addition to promotional or sales material, it is highly valuable to include interesting content with your audience. These can be relevant links, e-books or educational infographics.
The key is to make it really interesting: you must know very well who your subscribers are, as we said in the previous point.

● End with a Call to action
Always include a button in the email content that calls for action: a link to a website, a registration for a workshop or webinar, or a request for more information.
Create a copy as direct as possible – do not take anything for granted – and make the call to action clear, in plain view and invite the reader to interact.

Use these tips and you will see the results very soon.